Real campaigns.
Real numbers.

Ad spend was growing faster than sales, and most buyers never came back for a second order.

Rebuilt Meta and Google Shopping campaigns around best-selling collections and seasonal drops, then added abandoned-cart and post-purchase email flows.

• ROAS up from 1.9× to 4.6× in 6 months
• +143% online revenue
• More repeat orders from email flows

Store locations were hard to find in local search, and ads drove clicks that rarely turned into calls.

Optimized Google Business Profiles for every store location, launched call-focused local search ads, and rebuilt store pages for mobile shoppers.

• 3.2× more store phone calls
• −41% cost per call
• Every location ranking in the local map pack

Leads dried up between summer and winter, and most calls went to bigger competitors in the map results.

Built service-area pages for every suburb, launched local service ads with call tracking, and added seasonal maintenance offers.

• +168% booked service jobs
• −29% cost per lead
• Steadier leads in the off-season

Paid traffic was growing, but demo requests stayed flat and too many came from companies that were a poor fit.

Targeted LinkedIn Ads by job title and company size, published comparison and use-case content, and rebuilt the demo page with a shorter form.

• 2.7× more demo requests
• −33% cost per demo
• Higher share of sales-qualified leads

The clinics ranked poorly for treatment searches, and the old booking page lost visitors on mobile.

Created treatment pages for each service, cleaned up local listings and reviews, and added one-tap mobile booking.

• +94% new patient bookings
• +61% calls from Google Maps
• Booking page conversion doubled on mobile

The store depended on new customers from ads, and almost no one bought a second time.

Launched welcome, abandoned-cart and win-back flows in Klaviyo, segmented the list by product interest, and tested product-page layouts.

• 27% of revenue from email
• +38% repeat purchase rate
• Lower blended customer acquisition cost