Email is one of the few marketing channels you fully own. No algorithm decides who sees your message — every subscriber is someone you can reach directly. The most profitable part of email marketing isn’t the weekly newsletter, though. It’s automations: emails that send themselves at exactly the right moment, every time, without anyone pressing a button.
The Five Flows to Build First
- Welcome series — introduce your brand and give new subscribers a reason to buy or book.
- Abandoned cart — remind shoppers what they left behind, often within a few hours.
- Browse abandonment — follow up when someone views products but doesn’t add them to cart.
- Post-purchase — thank customers, share helpful tips and encourage reviews.
- Win-back — reconnect with customers who haven’t bought in a while.
Keep Your Emails Out of Spam
Even the best email doesn’t help if it lands in the spam folder. Set up proper domain authentication (SPF, DKIM and DMARC), remove inactive subscribers regularly and avoid sending to purchased lists. Healthy lists and good sending habits protect your deliverability and keep your messages in the inbox.
Personalize With Segments
Not every subscriber wants the same message. Segmenting by purchase history, interests or engagement lets you send offers that feel relevant instead of generic. Relevant emails get more opens, more clicks and fewer unsubscribes.
Adverzoid builds and optimizes email flows and campaigns in platforms like Klaviyo, Mailchimp and HubSpot, with clear reporting on the revenue each flow brings in.
